Drew Anderson, Art Director & Designer, Available. Seriously.

01 / Info

Hi. I make awesome.

I've been doing this for over half my life, and at some point it stopped being a job and became a process to how my brain works. I read the fonts on menus. I grade the logos on work trucks at red lights. I still spot things I designed years ago in the wild, and yes, I point them out to whoever is in the car.

Professionally, that looks like this: I've led brand systems from the first sketch to the 50-page guideline, shot the product photography myself when the budget said no, and written the front-end code when the developer was booked. I care about the work being good, and I care just as much about the team being able to use it on a Tuesday afternoon without calling me.

I'll happily lead a team or be the senior hands on a project. Either way I bring the same things: a real opinion, a clean file, and the belief that life is too short to ship something you're not proud of. Also metal music, old country music, and donuts. Mostly donuts.

Things I do

  • Brand Identity & Systems
  • Art Direction
  • Campaign Design
  • Packaging
  • Product Photography
  • Lifestyle Photography
  • Event Photography
  • Video Production
  • Web & UI Design
  • Print & Editorial
  • Front-End Development (HTML/CSS/JS)
  • Email Marketing
  • Trade Show / Large Format

Things I use

  • Adobe CC
  • Lightroom
  • Premiere Pro
  • After Effects
  • Figma
  • WordPress
  • Webflow
  • Sketch
  • Marketo
  • HubSpot
  • Claude
  • ChatGPT / Gemini
  • Firefly
  • Midjourney
  • OpenArt.ai

Paper that says I can

  • Marketo Certified Expert
  • Adobe Certified Creative Cloud

02 / Work

Work I'd do again.

Three projects I'd happily talk about for an hour. Brand systems, packaging, photography, web, and in every case I was the one holding the whole thing together from first sketch to final file.

Case study 1 of 3

RevolutionParts

  • Brand System
  • Digital
  • Print
  • Email

Nine years, one brand, and a system the whole team could actually use.

Challenge

RevolutionParts was growing faster than its brand could keep up with. Every campaign, email, trade show booth and printed piece was being built from scratch, and "on brand" meant whoever built it last.

Approach

Refreshed the identity, then did the unglamorous part: a design system, templates, photo direction and a content library, so anyone on the team could ship something good without waiting on me.

So what happened

  • About 30% faster from brief to done
  • Email engagement went up and stayed up
  • Landing pages converted better
  • The brand kept up with the company through some serious growth

Case study 2 of 3

ClearDATA

  • Rebrand
  • Identity System
  • Web
  • Trade Show

A rebrand for a company whose entire product is "don't worry."

Challenge

ClearDATA keeps hospital data safe, which is a hard thing to make people feel. They looked like an infrastructure vendor at the exact moment their buyers wanted to see a company they could trust with the scary stuff.

Approach

New logo, type, color, and a brand guideline that runs past 50 pages because I wanted it to survive without me. Then I pushed it through the website, the collateral and the trade show booth so it looked like one company from every angle.

So what happened

  • Doubled the qualified leads coming in
  • One brand across every channel instead of three that sort of matched
  • The booth finally looked like the company the sales team was describing

Case study 3 of 3

Rockford Fosgate

  • Packaging
  • National Print
  • Photography
  • Catalog

Packaging, catalogs, magazine ads, and a lot of very loud cars.

Challenge

Rockford Fosgate sells volume. The creative had to hit as hard as the product across packaging on a shelf, full-page ads in national magazines, catalogs, and show vehicles that people had spent years building.

Approach

Designed the packaging and the print, produced the catalogs, and shot the show cars myself. If you've flipped through a car audio magazine from those years, you've probably seen one of those photos.

So what happened

  • National magazine features for show vehicles I shot
  • The brand kept looking like the leader it already was
  • You could spot the booth from across the hall

03 / Wider work

The B-sides.

Web, photo, print, brand, and a few things that don't fit in a category. It flips on its own. Click anything to stop and stare.

01 / 47

Seriously...

Who
wouldn't
want to hire
this guy.

Art Director as a Young ManDenim, fabric paint, total confidence. Circa 1991. The jeans did not survive. The confidence did.Yes, that is Calvin. Yes, I painted him. No, I did not ask permission.

04 / Range

What “and also” means.

  1. 01

    Art Direction

    Deciding what the thing should look like, then getting photographers, illustrators and designers to make it look like that without me hovering.

    • Campaigns
    • Photo Direction
    • Brand Systems
  2. 02

    Brand Identity

    Logos are the easy part. I build the type, color, voice and rulebook around them so the brand still looks right after I've left the room.

    • Logo
    • Guidelines
    • Visual Language
  3. 03

    Graphic Design

    Layouts, print, collateral, campaign pieces. I still care where every pixel lands and I still hit the deadline.

    • Photoshop
    • Illustrator
    • InDesign
    • Figma
  4. 04

    Photography

    Product, lifestyle, and cars that are louder than they look. Shot, retouched and delivered by the same guy, which saves everyone a meeting.

    • Studio
    • Lifestyle
    • Product
    • Retouching
  5. 05

    Web & UI

    Marketing sites and landing pages that are pleasant to look at and built to convert. I'll write the front-end code myself when that's the fastest way to get it right.

    • Figma
    • HTML / CSS / JS
    • Webflow
    • WordPress
  6. 06

    Marketing & AI Tooling

    Marketo Certified, and I actually use the AI tools instead of just listing them. Creative, analytics and automation talking to each other is the fun part now.

    • Marketo
    • HubSpot
    • Claude
    • Midjourney
    • Firefly

05 / Experience

Places that
paid me to do this.

  5. Before thatArt Director, RSVP Advertising · Founder, Drew & Megan Photography · Senior Designer, Canyon Communications · Designer, Royal Sign CompanyAnd the whole time, Drew Anderson Design on nights, weekends and lunch breaks.

06 / References

People I've worked with,
unprompted.

Drew is a thoughtful designer with a keen understanding of his audience and the objectives of the piece. As a creative director he excels at communicating vision, helping others make it their own, and empowering them to leverage their expertise to create amazing work. My highest possible recommendation.
James WindrowCMO, B2B SaaS & E-commerce
Next

07 / Contact

Let's make something awesome

I'm looking for the right Art Director or Senior Design role: full-time, remote-friendly, and I'll still take the occasional freelance project that sounds fun. If your brand needs a real point of view, or your team needs a creative lead who ships and doesn't make it weird, we should talk. I answer email faster than you'd expect.