Drew
Anderson

Challenge

A fast-growing e-commerce platform needed a unified creative identity capable of supporting rapid scale across digital campaigns, email marketing, trade shows, and print collateral — without slowing production down.

Approach

Led a full brand refresh: new visual identity, design system, templates, and photo direction. Built reusable components and a content library so the team could move fast without losing polish.

Outcome

• ~30% faster production turnaround
• Measurable lifts in email engagement
• Higher landing page conversion
• Supported the company through significant growth

Challenge

Reposition a technical healthcare infrastructure company into a trusted, premium brand in data security — at a moment when their audience was evaluating risk more carefully than ever.

Approach

Led a complete rebrand: new logo, typography, color system, and a 50+ page brand guideline. Extended the system into website, collateral, and trade-show design so every touchpoint inspired trust.

Outcome

• 2× increase in qualified lead generation
• Unified experience across every channel
• Elevated presence at major industry events

Challenge

A category-leading car audio brand needed high-energy creative matched to their personality across packaging, national magazine ads, catalogs, and show-vehicle photography.

Approach

Directed creative end-to-end — shot show vehicles for national magazine features, designed retail packaging, and produced catalogs and print campaigns with a consistent visual voice.

Outcome

• Editorial features in national enthusiast magazines
• Reinforced market-leading brand position
• Stronger brand recognition at trade shows and events